And it’s something we’re quite passionate about. After all, marketing investment doesn’t come cheap and budgets aren’t necessarily expanding at the same rate as your business. Even if they were, it still makes sense to squeeze every last bit of value out of your communications activity?
Put simply, it’s also the best way to amplify your brand message. It’s just a smart way of working.
At Firework we always start any campaign with an integrated approach. Besides being smart, it’s also designed to save time and money – both of which are precious commodities in the world of PR and marketing. We look for smart, time-saving approaches so our time can be proactively spent delivering valuable results, rather than going backwards and forwards working out how best to write your press release.