How robust is your company’s reputation?
From questionable business practices to dubious personal ethics of those in the public eye, the negative freefall of bad publicity seems relentless - renowned reputations ruined in hours. Some argue that the media is simply relentless in their thirst for a sensational news story but equally, how many organisations or individuals actually prepare for handling a crisis and get the right advice to mitigate the risks?
Of course, we’d say don’t wait for the crisis - there’s a real opportunity before that, which can be achieved by building a strong reputation based on trust and credibility, to provide a foundation of good will (or at least give you a break) if the worst happens. In today’s cynical and forensically reported world, it’s essential for all businesses to continually assess their reputational risks to avoid worst-case scenarios as much as possible.
So how can you tell if your organisation is heading towards a danger zone? Here are five signs that your business’ reputation could be at risk: