Chipmunks Children’s Footwear
Raise the profile of Chipmunks children’s footwear brand nationally and provide a platform for its commercial director Justin Taggart to share the brand's growth aspirations with the regional business audience and national trade publications.
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Our Work

The Firework team kicked off the programme with a business and trade news campaign focused on Chipmunk’s growth strategy and its plans for international expansion. This was supported by a profile raising campaign for Justin Taggart across trade and lifestyle media. The team launched a consumer press and blogger engagement programme, introducing the key national press parenting shopping and style editors to Chipmunks products. The consumer schedule included key diary dates such as Back to School. A CSR programme was also added to the campaign with Firework PR securing a partnership with the Roald Dahl Marvellous Children’s charity.

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The Result

The campaign delivered over 20 pieces of trade, business and consumer coverage reaching a combined audience of 12,826,806

What the client said
Justin Taggart, Commercial Director

“Firework has played a key role in helping us raise awareness of our brand, achieving regular regional and national coverage for the brand. They have developed excellent relationships with our key consumer and trade media. I have really enjoyed working with the team, they have operated as an extension of our team.”

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