Dynistics is a VC-funded, UK-based technology company delivering dashboard solutions for any type of organisation needing to visualise data. The company briefed Firework to create a strategic PR campaign aimed at redefining its brand and creating awareness for its products in several vertical markets, initially Further Education and Recruitment followed by Manufacturing and Marketing.
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Our Work

Working with the company’s Managing Director and Marketing Director, Firework helped to create a strategic PR campaign that supported Dynistics’s market strategy by creating tailored messaging, content and media engagement for education, manufacturing, recruitment, marketing and HR.

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The Journey

With Dynistics operating in a highly competitive market, Firework helped the company to clearly understand its USP in order to promote and position its services competitively. We started by helping the board to define its message, proposition and audience by running a messaging workshop with the key stakeholders. Once the messaging was agreed, Firework devised a strategic campaign which combined a number of elements: content development, press office, media engagement, influencer engagement and targeting of industry awards. The campaign was focused around the key sectors of education, recruitment and manufacturing as well as targeting a business audience of Marketing Directors, Sales Directors and HR Directors.

The Results

The team developed a strong partnership, acting as an extension of the marketing team and offering regular strategic advice beyond the core campaign. The campaign achieved audience reach of over 3.3 million. We also secured a speaking opportunity for Managing Director, Robert Dagge, at Recruitment Agency Expo and attendance at the FT Manufacturing Summit, which led to an invitation onto the All Parliamentary Party Group on Data Management.

What the client said
Rob Dagge

“Firework has become an invaluable extension of our wider team and I value their judgement and thinking when it comes to raising awareness of the brand and taking the right steps with our communications. The PR has had an extremely positive impact not only on our sales pipeline but also in strengthening our client relationships.”

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