Firework created an integrated campaign positioning Electricity North West as an energy champion. We achieved flagship coverage across trade, business and consumer media, exploiting the organisation’s attendance at high profile platforms such as Andy Burnham’s Manchester Green Summit and the Manchester International Festival.
Firework is a trusted partner supporting the Director of Communications & Stakeholder Relations and her extended team to develop the messaging and identify strategic opportunities, as well as supporting the press office on frontline activity.
Firework devised the #SwitchedOn campaign which profiled the results of a national survey on energy consumption to build awareness about energy efficiency and how consumers could change their consumption habits. We launched an energy persona test via a bespoke, branded website to engage with consumers and colleagues. Three energy personas were created – Energy Drain Jane, Energy Steady Eddie and Energy Busting Beth. These characters, alongside the campaign headline – to save consumers £117m in energy costs – ensured significant media and consumer appeal. The campaign was awarded a PRCA Gold Award for Best Consumer Relations.
“Hitting the stretching awareness, understanding and trust targets was key for us as we earn revenue from Ofgem through our customer service scores. In this way, increased awareness, understanding and trust directly impacts our bottom line.”
“The more people understand our role, the better our reputation is. The #SwitchedOn campaign has been instrumental and has seen our consumer awareness and understanding grow considerably, hitting organisational targets ahead of deadline.”
