Award Winning Campaign
Firework devised the #SwitchedOn campaign which profiled the results of a national survey on energy consumption to build awareness about energy efficiency and how consumers could change their consumption habits. We launched an energy persona test via a bespoke, branded website to engage with consumers and colleagues. Three energy personas were created – Energy Drain Jane, Energy Steady Eddie and Energy Busting Beth. These characters, alongside the campaign headline – to save consumers £117m in energy costs – ensured significant media and consumer appeal. The campaign was awarded a PRCA Gold Award for Best Consumer Relations.