Firework started by helping the Landis & Gyr team to create brand messaging which we based on careful media monitoring of the energy sector. We identified appropriate and relevant industry issues that Landis & Gyr could comment on such as the transformation of the Digital Grid and developed positive messaging around the rollout of smart meters and the technology solutions that can be provided to support smart energy consumption.
Firework devised a social media campaign to engage with issues such as the digitalisation of the UK energy sector and create dialogue with politicians, thought leaders, industry bodies and energy correspondents. To keep pace with industry commentary, Firework tracked and monitored sector media coverage and developed a bank of thought leadership blogs covering the myths behind smart meters, the digital grid and the electric vehicle market.
The campaign has given Landis & Gyr a voice to comment on the issues surrounding its sector. Using social media, the business has been able to interpret the technological changes and energy reforms for its customers, enabling it to be positioned as a trusted advisor and securing coverage in influential trade title, Utility Week. As well as raising the brand’s profile, the social media campaign has also delivered direct new business enquiries for the business, demonstrating the value of original thought leadership content.
“Firework has clearly demonstrated the value and importance of a strategic communications campaign and how it can quickly deliver engagement and following amongst those hard to reach audiences in our sector. We are confident that Firework will identify the right topics for us to comment on and create considered positioning in the stand-out content they produce which will gain the attention of our target markets .”