Matt is an ideal client, recognising the value of PR and so willing to drop everything to fulfil a media request. We have a strong PR partnership in Matt and together, we’ve developed an evolving thought leadership strategy around critical small business issues. For example, with Brexit dominating both the leisure industry’s growth and SME concerns, we capitalised on this issue, developing an angle around the changes to the Pet Passport for holiday makers considering travelling abroad with their pets. Matt has subsequently become the go-to spokesperson around Brexit and small businesses. He’s a regular guest on the BBC both regionally and nationally, including the Six O’clock News and BBC Radio Bristol.
Our campaign is now expanding more broadly into positioning Matt as an ‘expert small business’ providing advice to owner managers. From an initial blog series which secured regular media coverage, we are now working with Matt on developing his book, which used the blogs as different chapters.