Firework created a campaign to help raise awareness of its annual MakeFest and Tinkertastic event. Reflecting the Science Museum Group values, the PR campaign needed to support the wider efforts of the marketing team in driving visitors to the Science and Industry Museum’s May half term event, as well as positioning the Museum as the home of ‘making and tinkering’.
To create standout for the event in a busy marketplace, Firework devised a hardworking PR campaign that combined intensive media relations with digital influencer outreach, using individual ‘makers’ to add local hooks for more widespread press engagement. The central focus of the PR strategy was to target more traditional ‘what’s on’ guides and engage with influential parent bloggers and Instagrammers, maximising our opportunities to reach the target audience.
The campaign resulted in extensive coverage across regional news and broadcast outlets as well as family blogging sites. Reaching a total of 14,393,291 potential visitors, the campaign has increased visitor numbers and further raised awareness and understanding of the event for next year.
“During a time when parents are inundated with half term activities, we needed a robust PR effort that would help us to break through the noise and bring visitors through the door. Thanks to the widespread coverage achieved with both traditional press and influencers, Firework helped us to increase visitor numbers and get families excited by the idea of making and doing.”
