Identity verification brand appoints Firework PR to deliver UK launch campaign

Following a competitive pitch process, German identity verification brand IDnow has appointed Firework PR to drive its UK launch activity to support the forthcoming opening of its new Manchester Tech Hub. Headquartered in Munich, the innovative technology company opened its first UK office in London’s Canary Wharf in November following a successful $40 million financing round. The company will move into its new Manchester city centre premises in the coming weeks.

As technology PR specialists, Firework will deliver an initial three-month integrated launch campaign which will focus on developing brand messaging and content supported by media and influencer relations, social media content and promotion of the brand’s latest podcast series.

Clare Wall, Firework PR’s Director and Co-Founder commented on the win:

“This is an incredibly exciting and progressive brand to be launching to the UK. Thanks to its advancements in technology, including the very latest in Artificial Intelligence and video identity software, IDnow already has an exceptionally strong, global customer base. This campaign will focus on demonstrating the company’s credibility to the UK market and positioning its leadership and expertise in this high growth sector.”

IDnow’s AI-based technology can check all security features on ID documents and potentially, the identities of more than 7 billion customers from 193 different countries can be verified. IDnow was the first company to introduce a legally secure video in the identification of customers and electronic signatures. The brand has a portfolio of over 250 customers including leading international companies from various industries such as Bank of Scotland, BNP Paribas, Commerzbank, eventim, Raisin (Weltsparen), Sixt, solarisBank, Telefonica Deutschland, UBS, Western Union, and Wirecard as well as fintechs such as Fidor, N26, smava, and wefox.

Co-founder and Chief Growth Officer, Dennis von Ferenczy, IDnow commented,

“We are looking forward to working with Firework; we chose them because of their impressive technology credentials and their response to our brief. The small but highly experienced team has demonstrated a strong strategic grasp of our business and an in-depth working knowledge of the UK media.”

Firework PR is an independent, award-winning PR agency based in Cheshire. With a strong technology pedigree, the company currently works with the UK’s third largest software and services brand, Advanced, leading health tech software provider, Allocate and energy software and services company, Generis, owned by Landis and Gyr.

This is the second major client win this year for Firework PR after the team secured the retained communications account for regional building society, The Cumberland in February.