Award Winning Campaign
Initially focusing on Advanced’s business transformation story , we created relevant business themes, a digital advisory Board featuring connected business leaders, and developed a new annual Trends Survey, which launched at the CBI Conference.
This created a platform for both media comment and content-driven campaigns to support the entire Advanced business. The campaign transformed the company’s communications strategy to focus on achieving high impact, high profile, tier one media coverage and influencer relationships, securing a CIPR Gold award and a PRCA Dare Award for Best Corporate and Business campaign for our joint work together.
Following multiple acquisitions, we introduced a step-change in our strategy to focus more on reputational leadership. Advanced is now regularly covered in its target tier one national and broadcast media. Its C-Suite are recognised commentators on industry topics such as digital transformation, Brexit, the NHS crisis and the Government’s Industry Strategy and Digital Strategy.
Now extending its market into the USA, Advanced is using its enviable relationship with Firework as a benchmark to source a US PR partner to replicate its award winning communications activity across the US. All this is achieved by prioritising and streamlining work to ensure budgets are fully maximised and deliver business value, with precise measurement of success.