Pub in the Park
Firework was appointed to handle local PR and marketing for Tom Kerridge’s Pub in the Park, Knutsford.
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Our Work

Our work with Pub in the Park is to act as the local team, engaging with the Cheshire community and advising on elements of the tour’s format. We gain essential insight and feedback from visitors and help to broker relationships with local partners to support the event, as well as handling all media relations and promotion.

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The Journey

Firework has developed a campaign format for the annual event that starts with gaining feedback and ideas from the local community, which are then fed into the campaign’s development. Launching the campaign to coincide with ticket sales, the campaign focuses on a series of news announcements on the festival line-up, followed by placement of competitions across digital and broadcast media. We build momentum in the run-up to the event by securing profile interviews with the acts and organise a VIP media party for guests on the festival’s opening night.

The Results

The Knutsford community has embraced Pub in the Park and visitor numbers have been consistently high year on year. Firework lined up broadcast and print coverage for the festival’s headline acts, with Sophie Ellis-Bextor appearing on BBC Breakfast and BBC Radio Manchester as well as profile interviews in Living Edge Magazine for Will Young and chefs, Richard Williams and Andrew Greenhouse. News about the appearance of DJ and BBC 5 Live presenter Nihal Arthanayake appeared in the Knutsford Guardian as well as ‘What’s On’ news coverage across the Manchester Evening News, Knutsford Guardian, Cheshire Live, Warrington Guardian, Imagine FM, So-Cheshire and Hooked Up Manchester. The team also secured competitions with Silk FM, Imagine FM, Signal Radio, #Hooked Up Manchester and local Facebook groups.

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What the client said
Marilyn Jarman, Marketing Director

“The Firework team again worked as invaluable part of our own team bringing their unique local Cheshire knowledge and contacts and acting as our eyes and ears on the ground. They were also able to driver regular news in the run up to the event which proved invaluable in maintaining awareness and interest in our Knutsford tour.”

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