Digital PR and marketing has exploded over the last decade as brands focus on increasing their online footprint. PR can help ensure coverage gets onto the highest ranking websites and look to secure those ever-critical backlinks. This is where Firework’s integrated approach to campaigns deliver the best value – the creation of compelling news and thought leadership content that drives SEO while also delivering key PR objectives including profiling your leaders and raising awareness of your brand. Our campaigns target the tier one media with websites that have the highest rankings – quite simply, just one of the top tier backlinks can boost your website to the first page for search. It also helps to drive interest and engagement via social media. We create our highly tailored campaigns with these integrated objectives in mind - they will dial up your analytics and earn you the brand exposure you deserve.