Posted on 12 Dec 2019 by Firework PR
When it comes to creating stand out PR & marketing campaigns, our clients are constantly looking for ideas and formats that will cut through the noise and land their message. And as time-stretched, information overloaded individuals, video continues to buck the trend when it comes to engagement, from likes and shares through to increased followers. Humans are inherently visual creatures preferring information to be presented through images and videos rather than working through dense copy. What was once a nice add-on is now a crucial part of any well-developed PR and marketing strategy.
But don’t just take our word for it, here are some stats that will hopefully convince you that it’s a must have in any communications campaigns.
Many smaller brands find making videos is simply too time-consuming and a complex job, whereas for others, they simply don’t know where to start. However, whilst video production requires more resources and planning than other content, the results can more than make up for its investment. Video is now easier and cheaper than ever to produce – it’s even possible with the humble iPhone providing basic editing and enhancement tools for people looking to produce something quickly and easily.
When we get involved, it’s often to ensure it stacks up to the corporate message – we focus on trying to humanise a client’s brand. Videos and podcasts work well by injecting a character and voice to the organisation. By creating the opportunity for an interaction from someone real with an organisation, you are instantly personalising the brand – this helps to drive up trust, interest and recall in their brand. Forbes reports that viewers retain 95% of the information after watching a video. And in today’s highly interactive social media world, creative, funny, passionate and interesting videos are shared……a lot.
So hopefully you’re convinced. Video delivers when it comes to getting across your brand message and making sure it sticks. We firmly believe it is worth the time and investment. But if you still need some inspiration and guidance and to outsource the job, get in touch.
We can help to give your brand a personality and a voice.
